- Product Promotion
- Map Update
2004 Brings Remarkable Success for the Mio Brand Mio looks to make major strides toward becoming a leading brand in wireless communications in 20051/5/2005
Mio GPS shipments show exponential growth, taking the #1 spot in the Taiwan and Korea markets
During the first quarter of 2004, with the help of the Mio 168's innovative design, marketing, and value-added services, Mio GPS products ranked #1 in market share in the Taiwan and Korea markets. Mio took advantage of this momentum by introducing the Mio 136 and Mio 168RS, pushing Mio product shipments to ever greater heights. According to a world-recognized market survey firm, Mio-branded GPS products were fourth in global market share during the third quarter, with shipments of 65,000 units, behind only PalmOne, Hewlett-Packard, and Dell. Mio-branded GPS products had a 3.2% share of the global market for the quarter.
Mio wins steady stream of awards from around the world
As Mio products were welcomed in markets around the world, they also won acclaim and awards from local media:
?November - Selected as Editors' Choice and Best Buy by Italian online magazine www.hw-vault.com
?August - Named Top Pick by US magazine Handheld Computing
?July - Selected as Editors' Choice by US magazine Laptop
?May - Won Mobile Choice Award from US magazine Mobile PC
?May - Named Best Choice by Japan's Mobile Press magazine
?Won Taiwan Symbol of Excellence award
Mio sports marketing achieves superb results
Mio made its inaugural sports marketing efforts in 2004, and the results exceeded expectations, providing a considerable boost to the Mio brand image. Among Mio's sports marketing activities were sponsorship of the Chinese Taipei Olympic team with a special edition of the Mio 168 that included electronic maps of Athens. The Mio 168 accompanied the team as it recorded a historic best of two gold medals, two silvers, and one bronze. Another extremely successful effort was Mio's sponsorship of a driver at the Porsche Infineon Carrera Cup Asia (PICCA) auto races. The Mio brand garnered considerable publicity as its driver not only competed at six venues in four countries, but also won third runner-up and Newcomer of the Year awards for 2004-as well as a great deal of interest from the auto racing world. In addition, Mio sponsored "hole-in-one" events in cooperation with Taiwan's eight largest golf courses, while also introducing the iGOGO golf course e-guides for golfing enthusiasts.
A spokesperson for Mio Technology stated that looking back, 2004 marked Mio's shift from a newly established brand to a phase of rapid growth. During the year, Mio stimulated a great deal of interest, and was able to stay in tune with consumer trends. Looking to 2005, the Mio team will continue to enhance product offerings. It projects that 2005 will see even greater breakthroughs and achievements, including significant progress toward the goal of making Mio a leading brand in wireless communications.
About Mio Technology Ltd (MTL):
MTL 's operations is around the world. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, it is dedicated to the development of enabling devices. Its main business is the manufacture and sales of Mio DigiWalkerTM-branded mobile communications products, such as smartphones, Pocket PCs, and handheld GPS systems. For more information about MTL, please go to file:///G:/works_matic/us%20&%20ca%20site/US/www.mio-tech.com
Sammy Huang, Taiwan PR Office, Mio Technology Ltd.
Telephone: 886-2-2627-1188 ext. 1577 E-mail: email@example.com