Mio Leads the GPS market in Central & Eastern Europe.
The results of Canalys research for the third quarter 2008, confirm Mio’s highest position in the GPS navigation system market, Central & Eastern Europe region.
November 2008 – The latest research from Canalys shows that Mio Technology is the highest placed hardware vendor in the GPS market in Central & Eastern Europe. In the third quarter, the manufacturer finished with over 33% share of the GPS device market, which ensures Mio the title of the leader in Central & Eastern Europe. Mio Technology also maintains the leading position in this region in the market for PDAs (Personal Digital Assistants) with integrated GPS and navigation software, with over 71% share.
„Mio again shows the evidence of strength of the brand, showing after 3rd quarter 2008 over 33% of market share in such a competitive market of our region. Giving end-users quality services such as free map updates, modern technology call center, the best local maps and innovative user friendly software is paying back. Nowadays, end-user is very demanding and the above data shows he/she prefers quality brand products.” – says Anna Janas, Senior Brand Manager Central and Eastern Europe, Mio Technology.
Mio Technology Corporation — information
Mio Technology develops and markets products which enable users to take advantage of the latest developments in mobile services. The brand was established in May 2002 and now has operations in Taiwan, mainland China, Europe, North America, Australia, Japan and South Korea. Mio currently employees 1,200+ employees worldwide and sells and markets its products in over 47 countries and territories.
It is Mio’s, prediction that mobile life and mobile business will be the main-stay of life in the future. Products, including Car Navigation, Portable navigation and navigation PDA systems, have been developed by focusing on the needs of customers. Mio’s brand tagline, “Explore More”, focuses on changing the way people experience the world and letting users know that they can explore the world easily and freely.
At the moment Mio Technology is a leader in terms of GPS sales in the region of the Central and Eastern Europe * and number three worldwide.